They are a brand that believes in people over product. Although they love fashion and believe it is a beautiful way to express themselves, their brand is not simply about products. They believe in partnership, collaboration, a sustainable lifestyle, progress over perfect, and always striving to know more and do better.
For them, their products represent the world they want to live in and the selves they want to be. A little bit slower, more thoughtful, intentional, high quality, meaningful, and timelessly beautiful...a beauty not measured by anyone else's standards but their own.
They choose to work with their partners in East Africa because they value their craftsmanship, commitment to ethical practices, and their desire to be globally-minded and socially responsible fashion brand.
Authenticity: In a culture of comparison, they strive to stay true to themselves, and encourage you to do the same. They are a brand with an American founder and designer working with makers in East Africa. Those complex, dual identities inform everything they do.
Collaborative Spirit: Not only does this mean that they collaborate from within, but that means they welcome and seek out diverse voices. They are a brand that values learning from people who are different than them, working with people who are different from them, and believe they are at their collective best when they are in diverse communities.
Quality: They strive to provide you the highest quality products both by utilizing quality materials as well as by working with artisans who are experts at their craft. They want your AA pieces to last.
Sustainability: They strive to look at their approach to business through the lens of sustainability. They believe that starts with how they treat people and is followed up with how they treat the planet. Following fair trade principles, engaging in issues of justice locally and globally, and intentional choice of materials are all part of this practice.
Timeless Design: In addition to your pieces standing the test of time in terms of quality, they also strive to bring you pieces that transcend trends. As sustainability is ever on our minds, they want you to love our pieces for years rather than having to constantly replace them.
Transparency: In everything they do, they strive to run their business with as much transparency as possible. They can only do better if they know better, and they can only know better if they’re honest about how they do things.