Sustainable Fashion and You

When I started Parisian Peony I wanted to create a shopping experience for the modern woman with a perfectly curated and well researched collection. That's it. I had not thought about it much beyond that.

As I started my research I realized there was so much more to the fashion industry than just looking pretty and shopping. The more I read the more passionate I got.

That is when I realized what I wanted the vision of my store to be. I wanted Parisian Peony to be the destination for sustainable fashion offering various price points so that it was accessible to everyone.

I wanted to share some of my learnings with you and inspire you to start thinking about how you can contribute and make your mark in the world of sustainable fashion.

So what is sustainable fashion?

Sustainable and ethical fashion is a movement towards cultivating change towards fashion products and the fashion ecosystem enabling it to move closer to greater ecological integrity and social justice. 

When you think about brands this means their approach towards sourcing, manufacturing and designing clothes in a way where they are maximizing the benefits to the fashion industry and society at large but not minimizing humanity and the environment. The goal is to have a system which works without leaving a negative footprint.

For you, the consumer, this means thinking about what you buy. Understanding the different philosophies and knowing which you support through your purchases. 

What are the different types of Sustainable fashion?

  1. Slow Fashion or Custom Made
  2. Environmentally Friendly
  3. Cruelty Free 
  4. High Quality and Timeless Designs
  5. Fair and Ethical
  6. Upcycle and Redesign
  7. Clothes swapping & renting
  8. Second hand and vintage

Ideally all the 8 aspects would be involved in the creation and use of a new fashion item. However, this is really hard to do and does not occur in most cases. 

So let's use a practical lens and try to adopt what we feel passionate about, we can incorporate this thinking in all our fashion choices from purchasing to using a product and finally when we have out grown a piece.

Let's look at the 8 ways in a little more detail.

Slow Fashion or Custom Made

Slow fashion involves using high quality and sustainable materials. It is often made in smaller manufacturing houses. The number of styles produced are fewer and the overall quantity is less thus reducing waste. Some brands only make the item once they receive the order, thus you are getting an item made especially for you. They are usually handmade and support artisans. 

Environmentally Friendly

This where the the products are produced in such a way that the material is Biodegradable and recyclable. The material is of natural origin like organic cotton as an example. Organic cotton saves us from pesticides and is better for our health and land of the farmers. It also protects wildlife. Fabrics like tencil, lensing, and hemp are also comparable to organic cotton and need less water for production.

For recycling, something to keep in mind is the use of 100% products. Products that have a mix of materials are harder to recycle. So 100% cotton is better than 80% cotton and 20% spandex as an example. Recycling also reduces waste, which is something we want.

Cruelty Free 

Cruelty free or vegan products are environmentally friendly. They prevent the death of animals which in turn does not have a negative impact on the environment. This also prevents cruelty towards animals.

Look for innovative materials like pinatex, lenzing tencil, cork and seacell. Some brands also use recycled materials. 

High Quality and Timeless Designs

Buy higher quality items, fewer items and make them last. Also invest in timeless classics. This will allow you to use them over and over again and the frequently changing trends will not render them out of style. Doing this will allow you to prevent wastage.

Fair and Ethical

Here you are looking to make sure that people are not being exploited to produce the products. They are paid fair wages, being treated well, paid over time and this directly improves their quality of life. 

Many smaller brands cannot afford certifications, so if you don't see it that doesn't mean they aren't ethical. Look on their website to see what they say in their philosophy, vision or about page, check out their social media channels and don't shy away from emailing them to ask. 

There are brands that support certain causes too that you should be on the look out for. Causes like saving sex trafficked women and employing them or donating to worthy causes.

Upcycle and Redesign

When your clothes have reached the end of their road in your closet, don't get rid of them, instead find a new creative way to turn them into a new item and use them. This is a form of upcycling, it's giving an old product a second life.

Clothes swapping & renting

Clothes swapping and renting is another way to reduce waste and give those clothes a new lease on life. There are private clothes swapping groups on social media channels if you want to go down this route. You can also rent your clothes out or rent clothes allowing items to be worn plenty of times.

Second hand and Vintage

This is another sustainable option. The pieces already exist so you are not adding to any waste and giving the products new life.

Where can Parisian Peony help you?

Parisian Peony offers you the following options:

  1. Slow Fashion or Custom Made
  2. Environmentally Friendly
  3. Cruelty Free 
  4. High Quality and Timeless Designs
  5. Fair and Ethical

Here are a few options for you from our wide selection.


 Shop our handmade collection.


Employer of Sex Trafficked Women

Shop the Collection


Supports Artisans

Shop the Collection


Timeless Designs

Shop the Collection



Shop the Collection


Supports a Cause

Shop the Collection


I hope these products help make your shopping both meaningful and exciting. We plan to update all our product pages indicating all these factors to make your choices even easier.

In the meantime do tell us how you feel about sustainable fashion and where your passion lies. We would love to know.

Join the Sustainable Fashion Movement With Us!


Featured in IFB

This post was featured on Links à la Mode fashion roundup by Independent Fashion Bloggers.

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  • Sankhamala

    Came to know some new ideas. The collection is wonderful!

  • erika

    Amazing and informative post! I’ve been more mindful of where I am shopping and what companies I spend money on.

  • Nipa | Fashionipa

    I just discovered your store and can’t wait to explore your collections. I’ve been trying to be more conscious of where and when I buy my clothes so I’m glad to have another sustainable resource. I’m following you on Pinterest to keep in touch! xo Nipa

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